My old avatar image lost its shine – It was time to move on. I needed a symbol that would represent me as I really am. But creating such thing is not really something you can do in a couple of hours (and hats off to those who can). It’s a thorough, slow process that demands patience, exploration and devotion. And it’s not really that hard at all.
What is a logo?
I could start with definitions and write about what logo is but there is just plenty of excellent reading material on the internet, that does that task so well already. So, I am not going to write yet another “How to” – instead I will focus on the creation of my personal logo. If you are interested in the definitions you can find some really good articles about it on the Smashing magazine website:
Why do I need a logo?
All I had so far was an avatar, most of the times combined with my nickname “Gofra” that I have been using on different forums around. although I wouldn’t really say it was bad, I simply couldn’t swallow the idea that gothic letter G placed on a vivid orange background is something that would represent me as a designer…I just didn’t relate to it anymore (besides, I found out there’s a an agency nearby that uses almost identical idea).
I was hungry for something fresh. It needed to be clean but playful, simple yet interesting, memorable and unique. Ah, yes, and most important of it all…it needed to tell the world out there about me, my profession and my skills. And to answer the question from the headline – because logos are unique.
So there I was…Frane is my name, Gorjanc my last name. “Gofra” is what I came up with in the past as the combination of both and used it as my nickname ever since. Call me sentimental, but I decided to stick with that. I was blessed with having decided already, that my logo will be typography based, most likely FG or GF. I started with this:
Although G and F are well connected, I didn’t like the visual dominance G has over F, besides, the G tended to be misread as a C. I moved forward and started using lower case letters and hoping of creating a good ligature between both letters.
Now letter G combined with F suddenly started looking more like an O which again, was no go. So I went with uppercase letters. I was relatively pleased with the idea and tried evolving it further:
Letter crossing caused the symbol to look too much like a swastika cross. If I didn’t cross them however, the symbol seemed unbalanced. At this stage I decided to sketch some more in choose some different directions.
I went for cubic 3D shaped logo. It was solid, compact and looked quite serious. But the more a played around with it, the more I couldn’t get away from the thought that people might consider me too much as a 3D designer. Although I did some of 3D in my past, the vast majority of my creations evolves around 2 dimensions only. Time to sleep it over again…
At this stage, I have to thank guys over at Typophile forums (great community btw) that helped me go through this process. In particular one suggestion really stood out and I loved it instantly. Here’s my variation, refined a little:
…and after playing a little with relations – the final version:
What I love about this is the use of “negative space”. At first glance, you only see the letter G. But nn fact, letter F is hidden in the negative space of letter G. To make best of it, cutting a piece G out was necessary. And this is why I love creating – playing around, combining, mixing, zooming in and out and finding out how different particles influence the overall appearance totally differently. The last version was exactly what I was looking for.
With the sign now done I need to concentrate on the typography standing next to it. Any suggestions, comments or other feedback = welcome!